Cause Talk Radio: The Cause Marketing Podcast

What’s the best way to work with your nonprofit partner? How do you build a culture of trust? And how do you lean on a nonprofit’s expertise and guidance to deliver truly impactful programs - because, almost always, they’re the subject matter experts?In today’s episode, EFG's Alli Murphy is joined by Subaru of America’s Community Commitment Marketing Manager, Ashley Estes, and Love Promise Community Commitment Specialist Nick Saraceni to talk about Subaru Loves Learning and the automaker’s partnership with AdoptAClassroom.org.92% of classrooms across the country have students whose families can’t afford to purchase school supplies for their children, and 96% of teachers bridge that gap by buying supplies with their own money. Through Subaru’s partnership with AdoptAClassroom.org, over 600 retailers are matched with high-need (Title 1) schools in their community. The dealers “adopt” classrooms by providing $500 in flexible funding that teachers can use to purchase school supplies and learning materials.The par

In today’s episode, EFG’s Alli Murphy is joined by Teresa Hillis, Manager of Global and Community Impact at Expedia Group, Laura Ramsey, Senior Director of Corporate Partnerships at UNICEF USA and Mollye Rhea, President and Founder of For Momentum to talk about the winning initiative "Give The World A Shot."In the summer of 2021, UNICEF USA and Expedia Group and its family of brands - Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, Hotwire, ebookers and CheapTickets - partnered with the shared goal to accelerate the equitable rollout of COVID-19 vaccines. At the time, less than 1% of the global supply of COVID vaccines was going to those living in low-income countries.In recognition of the scale of the world’s largest ever vaccination program, Expedia Group committed to donating at least $10 million and enlisted the support of its brands and customers. From August 5 to September 5, 2021, each booking made via one of Expedia Group’s mobile apps resulted in a $2 donation by Expedia Group to UNICEF’s COVID-19 re

The podcast is taking a summer vacation after today's episode and will be back in August!In today's episode, EFG's Alli Murphy is joined by Carla Deegan, Sr. Manager of Community Marketing at The Coca-Cola Company, and Ian Wright, Global Gaming Community Manager for the USO to talk about their long history of partnership and most recent peer-to-peer gaming fundraisers.In 1941, the USO and The Coca-Cola Company became partners during WWII. Since then, the ways in which they support service members have changed, but their goals have not. The trio dive into how their partnership started, how it's evolved over time and what's led to their recent P2P fundraisers.Since Military Appreciation Month in May of 2021, they've partnered together on three peer-to-peer gaming fundraisers that have raised $400,000. $200,000 of that from fundraising and $200,00 through Coca-Cola's dollar-for-dollar match.In today's episode, we'll explore: How their gaming platform is both a fundraiser and a mission delivery tool for USO How C

In a flip of the script, EFG's Alli Murphy is the guest today instead of the show's host.She was recently hosted on Submittable's Impact Audio podcast to talk about the excellent work and bright ideas transforming CSR for the better.In this episode, Alli and Submittable's Rachel Mindell explore: Why social impact practitioners need community (and how EFG helps) How conversations about social impact are different this year The concept of "employees as a cause" and examples of this in action Trust-based philanthropy and other sector-wide transformations gaining steam Where our sector is headed Links & Notes Impact Audio Submittable Season 12, Ep3: Bold Conversations And Asking “Why?” Season 11, Ep12: Combatting Burnout In Social Impact With #APaidWeekOff Season 12, Ep4: Transformative Travel With Away & Global Glimpse Season 12, Ep1: How To Drive Innovation On Your Team And Foster A Culture Of Psychological Safety Season 12, Ep8: The 3 Pillars Of Effective Employee Engagement With WWF Elevate Your Socia

In today's episode, EFG's Alli Murphy is joined by Kathleen Reidenbach, Kimpton Hotels & Restaurants' Chief Commercial Officer.In February 2022, Kimpton — which operates more than 60 hotels and 80 restaurants, bars and lounges in the United States, Canada, Europe, the Caribbean and China — announced an exclusive partnership with leading online behavioral health company, Talkspace to roll out mental health services to its guests and over 4,000+ employees across the country.The partnership is the first of its kind to bring meaningful and accessible mental health support to hospitality employees, who have been front-line workers throughout the pandemic, and travelers managing everyday stresses on the road. The initiative includes 1,000 complimentary video therapy sessions for guests and a year-long complimentary Talkspace subscription for all of Kimpton's U.S. employees.To date, more than half of the guest therapy sessions have been distributed, and the percentage of employees opting in is above average comp

In today's episode, EFG's Alli Murphy is joined by Engage for Good president and founder David Hessekiel to talk about our upcoming conference - EFG2022 - our 20th-anniversary conference taking place in just two weeks in Atlanta, GA, May 17 - 19.In today's episode we'll explore: What exciting things are in store for this year's conference The top two reasons you should attend What's different about this year's conference Our new Boot Matching initiativeHow to make the most of your conference experience Links & Notes EFG2022 Conference Boost Matching Engage for Good Elevate Your Social Impact Join 500+ of your corporate social impact peers at EFG2022 in Atlanta this May Sign up for Engage for Good's newsletter Check out past podcast episodes Access free resources Check out our monthly webinars Let Alli know what you think of the show! ß00:00 - Welcome to Engage for Good

World Wildlife Fund is the world’s leading conservation organization. They work in almost 100 countries with nearly 5 million supporters globally and have a robust employee engagement program called Together@Work.In today's episode, EFG's Alli Murphy is joined by Cheron Carlson, World Wildlife Fund's Manager for Employee Engagement to talk about the three pillars of effective employee engagement programs and what they're doing around Earth Month.And while April is Earth Month, WWF collaborates with its partners year-round to develop and deliver innovative solutions that protect communities, wildlife and the places in which they live. World Wildlife Fund leverages this moment in time while simultaneously encouraging year-round participation from employees and consumers.In today's episode we'll explore: The 3 pillars of effective employee engagement programs and examples of those pillars in action How WWF work with its corporate partners to achieve behavior change for millions of employees 4 Tips for nonprofits

More than 300 million women and children worldwide have received life-changing vitamins and minerals through Walgreen and Vitamin Angel's 8-year partnership.In today's episode, EFG's Alli Murphy is joined by Lauren Stone, Director of CSR at Walgreens, and Katelyn Harbison Associate Director of Global Partnerships at Vitamin Angels.The trio talks about their 8-year partnership, the prenatal vitamin pilot program they recently launched in 16 Walgreens stores across Chicago, and the importance of the work they're doing in the public health space.In today's episode, we'll cover: How their partnership began and why it's an inspiration for those of you just getting started Walgreens’ commitment to DEI and their broader corporate social responsibility work Lauren & Katelyn's advice for building robust, multi-year partnerships How the duo has evolved their campaigns over time Their top tips for developing impactful initiatives Why big numbers like reaching 500 million women and children are great, but individual

In 2019, 34.2 Million people in the US played golf. During the pandemic, that number grew since golf courses provide a fantastic opportunity for socially-distanced gatherings. In 2021, that number increased from 34.2 million to 37.5 million. And while that is great news for golfers and those that fundraise through golf events, the even better news for those of you who don't know the first thing about golf is that you don't need to know anything about the sport to start setting up a successful tournament that raises serious funds for a nonprofit.In today's episode, EFG's Alli Murphy is joined by Brian Schenk, Chief Philanthropy Officer at Dormie Network, and Logan Foote, Education and Development Manager at GolfStatus, to talk about how to use golf for fundraising, corporate partnerships, and CSR.Dormie Network is a national network of clubs combining the experience of destination golf with the premier hospitality of private membership. GolfStatus is the leading event management platform for golf fundraisers.I

If you aren’t fulfilled, aren’t inspired, aren’t focused, the best-laid goals and plans won’t be realized. So, how do we make sure that the people in this community, you, the people committed to changing the world, actually do? In this episode, EFG's Alli Murphy is joined by Accelersit's CEO and Founder, Brittany Hill, to answer that question and share a more focused, effective, and faster way to fulfill your work...and make it more fulfilling.Accelerist is a proprietary SaaS platform that some of the industry’s most prolific brands and nonprofits rely on to prospect, measure, fundraise and inspire their partnerships. They also created the Journal for Purpose People and are creating a broader Purpose People community to support the brands and nonprofits that work in this space.In this episode, we'll cover: What the Journal for Purpose People is and what it'll help you do in just 10 minutes a day How to connect the person within you to the work you do How Accelerist nearly tripled its revenue last year, double

When was the last time you traveled? Whether it was an international trip or something closer to home, I'm guessing you learned something from the experience. As Ralph Crawshaw said, "Travel has a way of stretching the mind.” In this episode, EFG's Alli Murphy is joined by Eliza Pesuit, Founding Executive Director of Global Glimpse, and Kelsey Todd, Senior Manager of Social Impact at Away.Away is a Global lifestyle brand on a mission to transform travel. The brand has been named one of Fast Company's "World's Most Innovative Companies" and has been recognized on TIME's list of "Best Inventions."The nonprofit Global Glimpse empowers U.S. high school students from diverse backgrounds to think and act as responsible global citizens by providing them with transformative international travel experiences and virtual global learning programs.The partners are working together to unlock the transformative powers of travel for the next generation by providing diverse youth with opportunities to expand their horizons an

In today's episode, EFG's Alli Murphy is joined by incredibly question asker and bold conversation champion Carley Stephens - the Community Affairs Manager at Gas South. Carley has experience on both the corporate and the nonprofit sides of social impact and uses that experience to lead Gas South's corporate citizenship which includes philanthropic giving and employee community engagement.As you might have guessed, Carley is a firm believer in the importance of having bold conversations with your partners, building trust and credibility internally and externally, and asking a variety of questions to discern the best way to move forward. She's about to be recognized as a Top Practitioner in the Leaders in Corporate Citizenship Awards in her home city of Atlanta and she's joining us as a speaker at EFG2022 our annual conference, also in Atlanta, in May.Listen to this episode to learn: How to have bold conversations with your partners Why the onus is on companies to champion these bold conversations How Carley t

EFG2022 - our 20th-anniversary conference - is right around the corner. We're headed to Atlanta, GA May 17-19, and we can't wait to see you in person.In today's episode, Alli Murphy brings back this podcast's founder, Megan Strand, who worked at Engage for Good for ten years. Megan has attended about a dozen EFG conferences over the years and has some great insights to share with you.Listen to this episode to learn: What she's been up to these past few months Some of her favorite conference memories over the years The top reasons to attend EFG2022 Four concrete ways to make the most out of your conference experience Get ready for some humor, some banter and a whole lot of reasons to attend the best conference in the corporate social impact space!Links & Notes EFG2022 Halo Award Case Studies (bottom of the page) Realized Worth Elevate Your Social Impact Sign up for Engage for Good's newsletter Check out past Engage For Good episodes Access free resources Check out our monthly webinars Let Alli know what yo

In order to grow, advance and stay relevant organizations have to innovate. Which begs the question, “how do we innovate and how do we create teams and cultures where innovation can thrive?”To answer that, EFG’s Alli Murphy chats with Virginia Martinez.Virginia and Alli worked together back in their days at UC Berkeley Executive Education where Virginia designed innovation courses for executives from around the world. She then spent five years at IDEO, a global innovation consultancy, where she advised clients on how to create more innovative cultures. Virginia is now the founder of Tenth House Consulting.She’s helped Amazon, Salesforce, YouTube and Visa become more innovative and today, she’s here to help you drive innovation on your teams.Listen to this episode to learn: The 5 questions to ask yourself and your team as you work to become more innovative What makes people 30% less likely to share their ideas (and how to combat this) What innovation and creative problem solving have in common How to foster a

Happy holidays, Change Makers! We're wrapping up season 11 and the end of the year with a short holiday episode for you.Listen to this episode to hear: Some exciting podcast updates An announcement about our 20th anniversary conference 7 things to do while you unplug from work this holidays season It’s been such a treat to host the podcast these past few months and to have you join us each week. We’ll see you in the new year for Season 12 where we're kicking things off strong with an episode about team dynamics, innovation and psychological safety!Links & Notes Check out the conference Sign up for our newsletter Make a dried orange garland Connect with Alli on LinkedIn Elevate Your Social Impact Sign up for Engage for Good's newsletter Check out past Cause Talk Radio episodes Access free resources Check out our monthly webinars Let Alli know what you think of the show! 00:00 - Welcome to Cause Talk Radio

In 2016, Edward Jones became the first National Presenting Sponsor for the Alzheimer’s Association Walk to End Alzheimer’s, which takes place in more than 600 communities each year.Since then, more than 75,000 participants have walked for Edward Jones to help raise more than $25 million in the fight to end Alzheimer’s. In July of 2020, the firm announced the renewal of its five-year strategic alliance, for a total commitment of $50 million by the end of 2025.In today’s episode, Alli Murphy is joined by Ken Cella, General Partner at Edward Jones, and Katie Evans, Vice President of Corporate Initiatives at Alzheimer’s Association.Listen in to learn: Why Edward Jones and Alzheimer’s Association are a right fit for partnership The many facets and touchpoints of their partnership How Alzheimer’s Association manages expectations and delivers great employee engagement experiences The importance of developing a formal volunteer program This episode is brought to you by Edward Jones.Links & Notes Alzheimer's Assoc

In May 2021, to mark the launch of Mental Health Awareness Month, On Our Sleeves, the national movement for children’s mental health, set an ambitious goal to provide free mental health resources to more than 1 million teachers and classrooms across America. Just five months later, they surpassed that ambitious goal, reaching more than 1.1 million classrooms.Big Lots, a strong national sponsor and longtime partner of the movement joined as the Million Classroom Project’s first corporate partner, setting an ambitious goal of getting On Our Sleeves materials into 150,000 schools.In today's episode, Engage for Good's Alli Murphy is joined by Marti Bledsoe Post, Executive Director of On Our Sleeves, and Jeremy Ball, Vice President Internal Communications, Philanthropy and Events, at Big Lots to talk about the partnership and what they've learned along the way.Tune into today's episode to learn all about: Marti's advice for securing corporate partners in historically "taboo" cause areas Jeremy's advice on corporat

When the pandemic first hit, small businesses took a huge blow with many being forced to shutter their doors.In response, Engage for Good sponsor, eBay, stepped in to help tens of thousands of these small businesses get “Up and Running” online through their platform, providing tremendous support to convert brick and mortar stores to accessible, online ones.They also developed the Up & Running Grants program which gave 50 grantees $10,000 apiece, as well as mentorship and resources in collaboration with business accelerator Hello Alice.After a wildly successful first year of the program, the eBay team decided to run it again.This year, the second annual small business support program marks $1 million in total investment for grant winners. In today's episode, EFG's Alli Murphy is joined by Rebecca Michals, Director of Community & Engagement at eBay.Tune into today's episode to learn all about: What makes this program so successful for eBay and its sellers What the company learned from last year's group

Happy Holidays! It's another episode of the "Joe Show" with Selfish Giving's Joe Waters.In today's episode, EFG's Alli Murphy and Joe talk about all things holidays campaigns. From classic well-known campaigns that are coming back this year to what's on the holiday horizon in the social impact space.On the show, Alli and Joe discuss: What campaigns Joe expects to see on the horizon this holiday season What it takes to develop a successful holiday campaign Two things to do on GivingTuesday, according to Joe Three trends on the horizon and predictions for each The duo's favorite GivingTuesday campaigns Links & Notes SelfishGiving Website Joe on Twitter Ep193: Virgin America’s ‘Operation Chihuahua’ Airlifts Dogs to Forever Homes Macy's 2021 Believe Campaign 2021 St. Jude Thanks and Giving campaign Season 11, Ep12: Combatting Burnout In Social Impact With #APaidWeekOff Watching a live performance makes people more charitable Giant Food Donates Over $1.2 Million to USO of Metropolitan Washington-Baltimore Elev

The last 18 months have been exhausting. For many of us, work has gotten busier and we’re cooped up at home where it’s harder to take a break. Burnout is at a frighteningly high level.What can we do about it and how can you best care for your social impact teams that are doing incredibly important work?There are a variety of different things you can do and today we’re covering one of them.Bumble recently gave nearly all its employees #APaidWeekOff to shut off, focus on themselves and combat burnout. LinkedIn did something similar in April – so did Benevity, HootSuite, The Trevor Project and today’s guest – Public Inc. Each organization gave all – or a large swath of – their employees a paid week off at the same time.In today’s episode, Engage for Good’s Alli Murphy is joined by Phil Haid, Founder & CEO of Public Inc. to talk about how Phil and his team made it happen, what the impact was like and his advice for others who are interested in giving it a shot.Tune into today’s episode to learn all about: Why