Spiral Marketing | Elevating Your Brand | Topics and Expert Guests to Inspire and Educate Marketers,...

https://youtu.be/edXpslW85hMAfter a two-year hiatus, the Spiral Marketing Podcast returns with Karl Boehm diving into the high-impact world of quarterly marketing plans. In this solo episode, Karl discusses the advantages of 90-day sprints over traditional yearly planning and outlines actionable steps to create a quarterly marketing plan that aligns with your big annual goals. Whether you’re leading a team or working solo, this episode provides a streamlined approach to prioritize and measure key performance indicators, tackle essential projects, and allocate resources effectively. Key Takeaways from Karl Boehm on Quarterly Marketing Plans: The Power of 90-Day Planning: Why quarterly planning can keep your team focused, agile, and accountable.SMART Goals and Annual Objectives: How to break down your yearly goals into quarterly milestones.Critical Areas of Focus and KPIs: Determine which projects matter most, set measurable outcomes, and learn to track key performance indicators with practical tools l

https://youtu.be/ZSQTyJFQQdc“It's a time for us to start to be more disciplined around the way we position ourselves." Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She's on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy.  Has your value proposition changed? Customer data is now more important than since the pandemic changed spending behaviour.  Examining this new climate through the lens of marketing, sales, and an entrepreneurial spirit, can lead to new avenues of opportunities to build long lasting business relationships.“Are we saying something meaningful? Are we saying what's already been said?” Just a few of the points you’ll learn in this episode: The discipline it really takes to cut through the noise of the unnecessary How companies find creative ways to modify their business model What you should do when everything you know about your business will change Why certain brands w

https://youtu.be/bhpX11iXTuk “You've got to keep the images moving. Otherwise, people's attention starts to drop and they start multitasking.” Seth Greene is a nationally recognized marketer and the only person to be nominated three times for the GKIC Dan Kennedy Marketer of the Year Award. He’s our latest guest on the Spiral Marketing Podcast to tell businesses and entrepreneurs there’s a light at the end of this dark tunnel we’re in.  If you feel your business or entrepreneurial endeavor can bring more value to the market as competitors struggle to virtualize their business, this episode can explain the big picture about what you should pay attention to. Enjoy our discussion about how to retain your current clients and expand your career pursuits. “If you're not excited and passionate about what you've got to offer, and that doesn't come across on camera, it won't work.” Just a few of the points you’ll learn in this episode: How are businesses responding to Covid ramifications? Why some high per

https://youtu.be/ZSQTyJFQQdc “It's a time for us to start to be more disciplined around the way we position ourselves." Tara Clever is the Vice President of Marketing at MarginEdge, a company that streamlines key processes for restaurants. She's on this episode to discuss how the pandemic can lead to opportunities with the right data and empathy.  Has your value proposition changed? Customer data is now more important than since the pandemic changed spending behaviour.  Examining this new climate through the lens of marketing, sales, and an entrepreneurial spirit, can lead to new avenues of opportunities to build long lasting business relationships. “Are we saying something meaningful? Are we saying what's already been said?” Just a few of the points you’ll learn in this episode: The discipline it really takes to cut through the noise of the unnecessary How companies find creative ways to modify their business model What you should do when everything you know about your business will change

Atokatha from Nonprofit HR gives the tools to be Marketeer and stay ahead of what's coming from predictive analytics to building your tribe with Ai

Learn from the creative geniuses behind the ads for Squatty Potty, ClickFunnels, Poo-Pourri & the Purple Mattress with Benton Crane, CEO of the Harmon Brothers here!

On every episode, a subject matter expert delivers a relatable story, the insights to learn from that story, and why they do what they do. Perfect for busy professionals with a modern attention span.

Go beyond the warm up and actually create persuasive marketing videos using effective vocal techniques, keywords, and body language with Lorna Earnshaw here!

Check out this workshop on developing your ideal client profile and testing the demand from that market with the Squeeze Network on the Spiral Marketing Podcast

The growth of 600 agencies speaks for itself! Check out that same guidance delivered by Agency Coach and fellow Podcast host, Clodagh Higgins, right here!