Synopsis
MultiFamily Podcast by Ronn Ruiz: Specifically for the multi-family real estate industry!
Episodes
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MFP E. 40 Building Upward & Building Better Nate Helbach’s Mass-Timber Revolution in Multifamily
21/05/2025 Duration: 35minWelcome to The Multifamily Podcast with Ronn and Martin, powered by Apartment SEO. Today's episode is going to have you thinking differently about the way you look at construction sustainability and the future of multifamily real estate. We are joined by Nate Helbach, the CEO visionary behind Neutral, a Midwest based real estate development firm, that's redefining Multifamily through the use of mass timber construction. Nate and his team are currently building the Edison, a 31-story tower in Milwaukee that will be the tallest mass timber building in North America. And then what's coming next, the Market Center, at 55 stories will become the tallest timber building in the world. Nate's raised over $100 million before turning 30, and his work has been featured in CNN Newsweek and the Milt Larkey Journal Sentinel. Nate Helbach, welcome to The Multifamily Podcast.
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MFP E. 39: From the Ground Up: Leading Innovation & Consulting in Multifamily with Mark-Taylor Companies Featuring John Carlson, CEO and Alison Russell, Director of Consulting & Communications
30/04/2025 Duration: 48minWelcome to The Multifamily Podcast powered by ApartmentSEO with Ronn and Martin — and on this show, we explore the intersection of innovation, leadership, and community building within the apartment industry. Today, we’re honored to be joined by two incredible leaders from Mark-Taylor Companies, a powerhouse in multifamily development and property management in Arizona and Nevada. First, we have John Carlson, Chief Executive Officer (CEO) of Mark-Taylor, whose 20+ year journey from community manager to CEO is inspiring for anyone in our industry. Alongside him is Alison Russell, Director of Consulting & Communications, who’s helping usher in a new era for Mark-Taylor with the launch of their consulting division — bringing strategic insights and tech innovation to clients across the Southwest. John and Alison, Welcome to The Multifamily Podcast! Subscribe to The Multifamily Podcast today!
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MFP E. 38: Beyond the Lease: CX, Branding, and SEO Strategies with Laurel Zacher, Founder at LZ Strategic
28/03/2025 Duration: 01h12minWelcome to The Multifamily Podcast Powered By Apartment SEO with Ronn and Martin! Bringing you the latest insights from the world of multifamily marketing, technology, and strategy. Today, we have an incredible guest joining us—someone who has lived and breathed multifamily from the corporate side to consulting, helping property management companies improve their customer experience, branding, and SEO. She’s a powerhouse in the industry, a Fractional CMO/CXO making waves in how multifamily companies approach occupancy, resident loyalty, and marketing strategies. Laurel Zacher, Founder at LZ Strategic, Welcome to The Multifamily Podcast! Subscribe today!
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MFP Ep. 37: Multifamily Investing with Purpose: A Conversation with Zihao Wang, CEO/Principal of Motiva Holdings
29/01/2025 Duration: 23minWelcome to The Multifamily Podcast, powered by ApartmentSEO.com! I’m your host, Martin, joined by my co-host, Ronn. Today, we have the privilege of speaking with a visionary leader in multifamily real estate, Zihao Wang, CEO and Principal of Motiva Holdings. Zihao has an incredible journey, from managing his family’s real estate assets to running a $0.5 billion multifamily portfolio across the country. His story is not only inspiring but also packed with insights into multifamily investments, risk management, and innovation in real estate. Zihao, welcome to the show! Subscribe to The Multifamily Podcast today! Get Your Free Marketing Analysis at ApartmentSEO.com!
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MFP Ep. 36: Transforming Senior Living with Whole Life Living™: A Conversation with GenCare Lifestyle with Leon Grundstein, Founder and CEO and Danielle Parker, COO
06/12/2024 Duration: 32minWelcome to the Multifamily Podcast, powered by ApartmentSEO.com! I’m Martin, joined by my co-host, Ronn. Today, we’re thrilled to explore an innovative and inspiring approach to senior living with our special guests, Leon Grundstein, Founder & CEO, and Danielle Parker, COO, of GenCare Lifestyle. GenCare is redefining senior living with their Whole Life Living™ program, which integrates wellness, community, and purpose into every aspect of their residents’ lives. Come join the fun and subscribe today!
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MFP Ep. 35 - Serious Business Lessons from Five Year Old Maverick Smothers and Tina Smothers, Founder and CEO of Integrated Asset Management-Advisory Solutions
21/10/2024 Duration: 26minWelcome to the Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today, we're excited to bring you a very special episode. Joining us are Tina Smothers, a veteran in the multifamily industry and the CEO of Integrated Asset Management-Advisory Solutions, along with her son, Maverick Smothers, a then five-year-old entrepreneur and co-author of "Serious Business – Insights from a 5-year-old." Together, they're here to discuss their unique collaborative approach to business and their brand new book. Subscribe to The Multifamily Podcast today!
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MFP Ep. 34 - Leadership in Multifamily: A Conversation with FPI COO Vanessa Siebern
04/09/2024 Duration: 25minWelcome to the Multifamily Podcast with Ronn and Martin (Powered By ApartmentSEO.com)! We're thrilled to have a very special guest today—Vanessa Siebern, the Chief Operating Officer at FPI Management. One of the top property management companies in the U.S., currently ranked #6 by NMHC and #2 for their Affordable Division — a huge accomplishment! Welcome to The Multifamily Podcast, Vanessa, we're excited to have you on the show. Make sure to subscribe today!
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MFP Ep. 33 - Transforming Hotels to Luxury Apartment Spaces: The Vivo Living Vision with Dan Norville, CEO of Vivo Investment Group
20/08/2024 Duration: 29minWelcome to The Multifamily Podcast with Ronn and Martin, brought to you by ApartmentSEO.com. Today, we're exploring innovative transformations in the multifamily industry. We're thrilled to have Dan Norville, Founder and CEO of Vivo Investment Group/Vivo Living, joining us to discuss the revolutionary concept behind Vivo Living. Vivo Living has been turning heads with their unique approach to creating the highest standard in luxury living by converting hotels into vibrant residential communities. Join the fun and subscribe today!
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MFP Ep. 32 - ApartmentSEO Launches New Websites with SmartSEO™: Transforming Property SEO Management with Cutting-Edge Automation, Robert Watson/Digital Marketing Manager at iZone Marketing
12/07/2024 Duration: 15minWelcome to The Multifamily Podcast with Ronn and Martin! Today’s episode is definitely going to be a special one for all of us. Not only do we have Robert Watson back on the show, our Director of Digital Marketing for iZone Marketing, Apartment SEO’s sister company but we will also be talking about our latest Product innovation Websites w/ SmartSEO. On today’s episode we will share what inspired us to create this new product, cover key features, and how it will prepare your communities for the future of local search. Welcome back to The Multifamily Podcast, Robert! Make sure to subscribe!
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MFP Ep. 31 - From Leasing to Leading The RKW Residential Story with CEO Marcie Williams
16/05/2024 Duration: 27minWelcome to The Multifamily Podcast with Ronn and Martin. Today, we're thrilled to have Marcie Williams, CEO of RKW Residential, where she oversees all aspects of property management operations, new business development and strategy. Join us as we dive into her story from leasing to CEO, reflecting on the past and what's in RKW's future, and also covering the BTR (Build to Rent) sector. Make sure to subscribe!
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MFP Ep. 30 - Apartment Marketing for New Construction and Beyond with Brooke Astalis/The Management Group and Kyle Shipp/RPM Living
24/04/2024 Duration: 29minWelcome to The Multifamily Podcast with Ronn and Martin! I am super excited about today's episode because we have two heavy hitters in the apartment marketing space joining us for this jam packed episode. We will be diving into how to market your new construction when building your community from the ground up with zero domain authority and also covering best practices for SEO on established communities. Then wrapping up we will be sharing more about our upcoming session at AIM in Huntington Beach, CA in early May. Titled: From Zero to Apartment Marketing Hero: How to Supercharge Your Lease-Up with SEO Brilliance! Where we will be speaking about these two communities in our AIM Session: District at Riverside Apartments in Chattanooga, TN Located: 601 Indian St. Savannah, GA 31401 Phone: 912-331-4937 Olmsted Savannah Apartments in Savannah, GA Located: 1322 District Lane Suite 102 Chattanooga, TN 37406 Phone: 423-556-4680 Joining us today is Brooke Astalis, Director of Marketing and Leadership at The
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MFP Ep. 29 - A Founder's Story: Creating a Centralized Virtual Leasing Experience, Amulya Parmar, Founder/CEO of LeaseMagnets
26/03/2024 Duration: 36minWe have a true entrepreneurial tech founder joining us today. We met 3 years ago for the first time at Multifamily Social Media in Napa, CA. I knew from our first conversation, he was going to do big things in the multifamily industry. It’s my great pleasure to introduce Amulya Parmar, Founder/CEO of LeaseMagnets.com. Welcome to The Multifamily Podcast, Amulya! Subscribe today!
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The Cookieless World of Digital Marketing and Generative AI Update, Robert Watson, Digital Marketing Manager of iZone Marketing/Apartment SEO
16/02/2024 Duration: 29minWelcome to The Multifamily Podcast with Ronn and Martin. We are excited to have back on the one and only Robert Watson, Digital Marketing Manager for iZone Marketing/Apartment SEO. In today’s episode we will be covering a hot topic around the new cookieless world upon us and what that means for us as digital marketers. We will also get into some other Generative AI updates, so buckle up and let’s dive right in. Remember to subscribe!
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MFP Ep. 27 - Apartment SEO Wrapping Up 2023 - Year in Review and Search Trends, Apartment Marketers Don’t Want to Miss!
26/12/2023 Duration: 22minJoin Ronn Ruiz and Martin Canchola as they close out 2023 with a bang. We talk about 2023 highlights and what 2024 has in store for the new age of search! Happy New Year everyone!
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MFP Ep. 26 - AI Powered Google Ads: The Next Frontier for Apartment Marketing w/ Riva Akolawala, Account Manager at Google
29/11/2023 Duration: 38minGet ready for an AI infused episode of The Multifamily Podcast with Ronn and Martin. Join us as we talk to our very own Google Account Manager to demystify the top questions we had around AI Powered Google Ads for our audience. Not only has she been working closely with ApartmentSEO and our clients, but really providing that next level support for us as an agency. She’s a wealth of knowledge on all things Google Ads and we can’t wait to dive right into the show today! It’s my great pleasure to introduce Riva Akolawala, our dedicated Account Manager at Google. Welcome to The Multifamily Podcast, Riva! Subscribe today!
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MFP: Ep. 25 - The Story of Willow Bridge Property Company Formerly Lincoln Property Company with Sheri Killingsworth
26/10/2023 Duration: 39minAll right, so today is going to be an off the Charts episode of the multifamily podcast with Ronn and Martin. We are so lucky to have on the one and only Sheri Killingsworth, Vice President of Marketing and Communications at Willow Bridge Property Company. You probably know them formally as Lincoln Property Companies Residential Division. We're going to be talking about her early days in multifamily, pivotal moments in her career. Learn more about "The Story of Willow Bridge" and how it actually all came to be, and also dive in the process of rebranding from Lincoln to Willow Bridge. It is our pleasure to introduce Sheri Killingsworth, VP of Marketing and Communications, for the Willow Bridge Property Company. Welcome to The Multifamily Podcast, Sheri. Subscribe today!
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MFP Ep. 24 - Multifamily Revenue Management & Competition with Dom Beveridge, Principal at 20for20
19/09/2023 Duration: 55minWelcome to The Multifamily Podcast with Ronn and Martin. In today’s episode we are going to be talking all about Revenue Management. Get ready to dive into the world of revenue management 101, revenue management software, how marketing can create demand and really put to bed if there’s actually cartel price fixing in the multifamily industry. Also stay tuned towards the end of the show to see how you can get your own copy of this brand new paper just released by Dom and his team! It’s my pleasure to welcome Dom Beveridge, Principal, 20for20. Welcome to The Multifamily Podcast. Don't forget to subscribe!
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MFP Ep. 23: The Innovator’s Mindset - Interview with Tony Sousa, VP of RPM Living
25/08/2023 Duration: 52minGet ready for a deep conversation with Tony Sousa , VP, RPM Living. Join Ronn Ruiz, Paris Granger and Martin Canchola, CPACC as we discuss topics around: How he got into multifamily, Being and finding a mentor, Brand evangelizing, Work/life balance and How to be a change agent for your company. Join The Multifamily Podcast, Powered by Apartment SEO and make sure to Subscribe today on all major podcast platforms!
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MFP EP. 22 - Interview w/ Revyse Founders, a Multifamily Software and Product Review Platform with Ben Steward and Bobbi Steward
28/07/2023 Duration: 37minWelcome to The Multifamily Podcast with Ronn and Martin. Today’s episode is going to be a little different because we have discovered a brand new multifamily start-up Revyse and wanted to bring these new founders to the forefront in today’s episode. Join us as we interview Ben Steward and Bobbi Steward, 2 of the 3 amazing founders of Revyse.com, a multifamily software and product review platform. Enjoy and don't forget to subscribe!
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MFP E. 21: All About Emotional Intelligence with Valerie M. Sargent, Inc.
30/06/2023 Duration: 48minWelcome to The Multifamily Podcast with Ronn and Martin. In today’s episode we are bringing someone very special onto the show today. She has also worked with the entire Apartment SEO team teaching us all about Emotional Intelligence - otherwise known as EQ or EI - and worked with many of our team members as a Team Strategist and Coach. Join us as we talk all about Emotional Intelligence with Valerie M. Sargent, Inc. and how Valerie worked with the Apartment SEO team. We also dive into other EQ topics and how her work in mental health and EQ Coaching intertwine. Learn how you or your company can utilize her valuable Emotional Intelligence Coaching as well!