Alliance Aces

Two companies going to market together can be a powerful thing. And there are more benefits to joint solutions than might initially meet the eye. Anil Kumar Mishra is the Associate Vice President of Strategic Alliances & Marketing at CSS Corp, and he knows just how important alliances and partnerships are to his business.   CSS helps clients with their digital transformation initiatives and provides IT and support maintenance.  They want to ensure they are providing great customer experiences. CSS has been in the technology and alliances space for many years working with a variety of different vendors. Anil has 14 years of industry experience where he started in the B2B marketing world before shifting his career more towards strategic alliances and partnerships.  He is a firm believer that one plus one equals more than two when companies come together; He believes it becomes 11. That’s just how powerful the synergy can be that is created when partnerships are formed.    We spoke with Anil in this episode