Alliance Aces

23: How to Become Part of Your Partner’s Workflow w/ Scott Owen

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Synopsis

Here’s a surefire way to establish a long lasting partnership: Build your product into the very fabric of an already established and dominant entity. That’s exactly what Scott Owen, the Senior Managing Director of Global Strategic Channels and Alliances at DocuSign, has done with Microsoft. DocuSign is an integral part of Microsoft’s product offering, and as a result DocuSign has established a partnership with one of the most powerful tech brands on the planet. Scott manages the Microsoft partnership from the DocuSign side, and he also owns the resale channel.   Scott’s objective is to leverage this partnership channel to capture new opportunities and customers. Docusign just went public 10 weeks ago, and in their first earnings announcement they disclosed that they grew 35,000 additional corporate customers in the last quarter alone.  There are over 330,000 unique users joining DocuSign every day. A percentage of this success can be attributed to the outstanding partnership and alliance with Microsoft. We re