Alliance Aces

Here’s an idea for creating tangible value for your alliance partners: Give them a platform in front of their peers and make them a superstar. Lisa Box is the Vice President of Strategic Alliance at WP Engine which is a digital experience platform for WordPress.  Lisa and her team look at the opportunities that are within that ecosystem make sure their partners (including developers, marketers, etc.) get all that they need from WP Engine. Lisa heads up a team that is dedicated to strategic alliances.  Their primary focus is on agency groups and strategic technology providers.  When Lisa first started in her new role, she saw that there was a common thread of users (from freelancers all the way to large conglomerates) of common development needs: more education, enablement, and tools.   These were all very similar needs even though the organizations needing them were quite different.  So Lisa started to ask the question: how do we look at these customers as our true partners? There are now 1,800 agencies in th