Alliance Aces

The importance of alliances cannot be overemphasized in today’s fast-moving technology space. The good news is, if you are open to forming new partnerships, they can be found in almost any avenue of your business. This week we explore 3 fundamentals of a healthy ecosystem: Key Strategic Alliances, Micro-Partnerships, & nonprofits. Someone who’s an expert in all 3 is hard to find. But we found him. His name is Chris Peacock, and he joined us on Facebook Live for an interview with the Alliance Aces podcast. Chris is the CMO of Traction on Demand, Canada’s largest dedicated Salesforce implementation partner. Currently, they have over 3,000 live projects, and clients include big-name logos such as Patagonia, Time Warner Cable, and Wildlife Conservation Society. Chris speaks French, spent 7 years as a “Big” to Big Brothers, and, we just had to mention this: Chris is also a helicopter pilot. (For the Facebook Live Video with Chris, click this link.)