Alliance Aces

Not every company includes alliances in their strategy. But strategies change. As companies grow, their methods of deployment, sales, marketing, or even their product or service, can evolve, pivot, or change altogether. Take sales. If your sales begin to outpace your deployment capabilities, new partnerships become a necessity. Yes, that’s a good problem to have. But it’s still a problem. And it’s exactly the problem Andreas Berthold-van der Molen was hired to solve. He’s the Director of Partner Alliances For Germany, Switzerland, and Austria at Infor, the third largest business solutions provider in the world in over 70 industries. Checkout his strategy of combining sales and partnerships to tackle ambitious growth.