Behind The O

Let's talk #heart2heart with Magnus Brännström, CEO and President of Oriflame! Magnus has been with Oriflame for 25 years, and he has been leading the company since 2005. The past few years have been challenging for everyone, and Magnus had to find a way to steer the business in the right direction while also remaining true to himself. What does it take to become a CEO? What is the best way to deal with difficult questions from your people? Is it lonely on the top? Should a leader show vulnerability? And what does it all have to do with Liverpool Football Club? Tune in to the first episode of Behind the O Season 2: Heart2Heart edition and find out! _________________________________ Timestamps: Intro: (0:00) #HowToBecomeACEO: (2:24) #ReachForYourDream: (7:41) #AboutVulnerability (16:13) #NeverWalkAlone: (20:06) #ViewFromTheTop: (25:17) #FindTheStrength: (31:54) #SpecialMomentsFromExperiences: (41:02) #Heart2Heart: (46:19) #StickToWhatYouBelieveIn: (50:09) #TheFuture: (56:54)