Sales Genius

Joe Ingram talks about Market Research Market research provides critical information about your market and your business landscape. It can tell you how your company is perceived by the target customers and clients you want to reach. It can help you understand how to connect with them, show how you stack up against the competition, and inform how you plan your next steps.   Market research can also play an important role in the process of developing your products and services, bringing them to the marketplace, and marketing them to consumers. Here are a few ways that market research can help inform your business strategy:   It can give you an accurate view of your business and your marketplace. For example, you can see how you are perceived in comparison to your competitors, and evaluate what your competitors are doing to attract customers. It can help you determine who and where your customers are, and which customers are most likely to do business with you. (In fact, for customers who ind