Digital Politics With Karen Jagoda

Thomas Peters is the Founder and CEO of RumbleUp and has been in the peer-to-peer texting space for many cycles. Working with all the Republican committees, RumbleUp is offering a self-service texting program and turn-key solution that can be used to build a relationship with voters and be quickly deployed for rapid response.  Now that social media companies have stricter rules about political ad campaigns, Thomas emphasizes the value of the phone carriers' campaign registration requirements to insure more reliable delivery of messages. We talk about: How COVID stimulated the growth of political campaign interest in P2P texting  Cost-effectiveness of using P2P for voter contact compared to traditional outreach Value of targeted P2P text campaigns for down-ballot races Best uses of enhanced video texting and value of EVT for extending the value of ads created for linear tv Challenge of cleaning up voter contact lists due to redistricting and wrong information Best practices for creating and sending P2P texts