Barley & Me

Ep166: Maira Kimura, Yumi Shimada & Fernanda Ueno of Japas Cervejaria & Pooah Alon of Beerternational

Informações:

Synopsis

Host Ben Rice travels to Sunnyvale, CA, to sit down with Japanese-Brazilian Japas Cervejaria's co-founders Maira Kimura (brewer), Yumi Shimada (creative director), and Fernanda Ueno (brewer), plus Beerternational co-founder and CEO Pooah Alon, after a day of complete madness as a part of the Japas & Friends Celebration, which celebrated their collaboration with Tetra Hotel in Sunnyvale.We talked about their current attempts to infiltrate the U.S. market with Beerternational's help (10 states and counting), the insanity of their promotional trip to introduce their product, and their focus on blending their Brazilian and Japanese roots when crafting their beers.Plus! Intertwining their past and present to build their future, Brazil's prohibitive craft beer pricing (the answer shouldn't surprise you), an exciting use of cacao, and their very special Maru series of beers, which honor the 110th anniversary of Japanese integration to Brazil (I won't spoil the full story they uncovered)! All this and more, on ep