Startup Life Show With Ande Lyons

An engineer from Colombia who moved to the USA 15 years ago and earned her MBA at Babson College, Angela Sanchez would constantly get compliments from the jewelry she purchased in Columbia. An idea sprang up and, given her deep commitment to social responsibility, Angela quickly realized she could launch a business that would not only generate employment for artisans in Latin America, who have no chance of securing employment in the mainstream labor market in their countries, but also support women entrepreneurs in the United States.Highlights from this delicious conversation:•How Angela proved her value proposition and customer segment in the crowded jewelry space – you’ll love her tactics and market survey questions!•How the Babson WIN Lab Accelerator Program propelled her business forward•Advice for overcoming the Founder “sales hustle syndrome”•Online sales vs. Wholesale – Angela shares surprising data results•Angela’s Entrepreneur Magazine “Elevator Pitch” experience -> https://artyfactos.com/blogs/artyf