Weekly Bs: Relationship-centered Chiropractic Marketing

The other day I saw a chiropractor who was bragging on their website about never doing care plans. Care was only provided on an as-needed basis. It made me think, Is as-needed the opposite of a care plan? Is avoiding care plans altogether what’s best for chiropractors and their patients? In this episode, I talk about the extremes of chiropractic care plans. I also let chiropractors know what they should and shouldn’t do regarding them. Let’s get into it!