Today's Business Leaders With Gabe Arnold

Podcast guest Rich DeCicco is a real estate lead generation expert. He started his entrepreneurial journey at the age of four when he started playing the drums. How does being a musician relate to real estate investing? According to Rich, it’s all about taking what you learn and applying it to your next project. As a young musician, Rich knew he would not be paid a regular salary just from playing the drums. He was hired as an intern at a music studio in New York and eventually became part of the writing staff. He wrote commercial jingles for companies like IBM and American Express. Meanwhile, he was also producing and recording music for independent artists. During this time, he noticed that the artists he worked with had trouble with marketing and self-promotion. Rich did what he could to help them with promotion and gained a lot of insight into generating leads and marketing. Rich eventually left the music industry to get into real estate. At the time, he was also pursuing other business ventures and decid