An Interview With Melissa Llarena

Ep. 12 - Find Out How Your Favorite 80s Ski Gloves Freezy Freakies Were Revived, A Bear Costume Became A Fetish, And How Hans Reichstetter Derisked Both Ideas, Episode 12

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Synopsis

So excited about my conversation with an entrepreneur who happens to be one of my classmates from business school. Meet Hans Reichstetter. We both attended the Tuck School of Business at Dartmouth and it’s been over 10 years now.  He and his twin brother Karl created the Buffoonery Factory LLC around 8 years ago. He is currently the Co-Head of Idiocy under the Buffoonery Factory. Here’s a bit about this business. It is comprised of two apparel lines a Griz Coat line of faux-fur costumes which have made a cameo in the Real World as well as in a recent Superbowl VISA Ad this year.  The second is a brand that I loved as an 80s kid called Freezy Freakies essentially a ski glove that transforms before your very eyes when in a cold environment. The third business is a bit “more serious,” it’s called the Rumble Jar -- it is a better cold brew coffee maker. Prior to this business venture, Hans was a part-time CFO of a bike start-up company, worked in the energy efficiency space, and once upon a time worked in banking