Killer Media Sales

Creativity is something all human beings possess on different levels. But in the realm of sales, people can get very creative very quickly, as they look to convince a client to try new things and close the deal. However, this creativity can become a problem when you get a crazy idea and present it to your client without even trying it first. In this episode of Killer Media Sales, Alex Whitlock and Russell Stephenson talk about the importance of understanding your limitation as a sales person, as well as knowing the expectations of your clients, when it comes to being creative. They also reflect on the question: Are you creating new things for the sake of doing things? Or are you actually thinking about the outcomes you’ll get with your new ideas? They also talk about how critical it is for salespeople to control the process, as well as the importance of delivering ideas to a client which you have tested and you know are viable. Alex and Russell also discuss how to avoid this creative process”becoming a distra