Alicast From Alizila
UK's Sweaty Betty's Seeks Right Fit for China Expansion
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:09
- More information
Informações:
Synopsis
Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba's Tmall Global for its entry into China and its expansion plans in the world's largest consumer market.
