Alicast From Alizila

You are listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment brought to you by Alibaba Group. I'm Alizila's editor, Alison Tudor-Ackroyd, and today's guest is JuE Wong, CEO of Olaplex, a professional haircare line.We'll be digging into the latest trends in China's fast-growing haircare market and how brands can take part in China's largest shopping festival, 11.11.