Neosa Podcast

Voice of the Customer (VOC) refers to the process a company uses to gather client needs and requirements. Done properly, VOC can provide a detailed set of customer wants and needs, prioritized to by relative importance and current alternatives. Capturing the voice of the customer is critical to software development, whether your company provides custom application development or offers a proprietary product. But it’s equally important if your company offers web development solutions or provides IT services.But what are effective elements of a VOC program? How can your company ensure it’s truly “hearing” what your clients are saying?Join us for an engaging, interactive session featuring VOC experts and local tech companies who’ve implemented successful VOC programs. To this: Join us for an engaging, interactive session and learn the value of a VOC program and how to implement a successful one at your business.Darrin W. Fleming is a Partner at Maark, llc, a Strategic and Interactive B2B Marketing firm. Fleming