Weekend Variety Wireless With Graeme Hill On Radiolive

First up Jonathan and Ryan take a look at the results of the second Ipsos New Zealand Issues Monitor. These findings are based on 611 NZ Adults and their answers regarding individual concerns. This varies from questions regarding the perception of the Labour Government to housing and fuel prices. Jonathan and Ryan take a look at the answers, and explore the differences between answers from youth to answers of those over 65 years old. They also take a look at the impact of gender on the individuals answers. Then they take a look at marketing psychology, specifically at segmentations. Jonathan explores how researchers have developed categorised personalities. These types are Reserved, Role Models, Average and Self-centred. He explores each of these personality types, and how marketers categorise people too fit them. He also takes a look at how these categorised personalities impact statistical findings. Then were At the movies with James Croot. Whats at the movies for kids this week: House with a Clock in its