Gartner Thinkcast

Your Business Plan is Science Fiction

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Synopsis

Why should a business utilize science fiction? What do you think your business plan is? That’s the message of Brian David Johnson, a leading expert on science fiction prototyping and threatcasting. Threatcasting is a sub-genre of forecast that details future threats and how the organization can track threat development and know when to respond. Brian David Johnson joins Continuous Foresight to walk us through why threatcasting is effective and how you can use it in your forecasting work. Gartner is an impartial, independent analyst of business and technology. This content should not be construed as a Gartner endorsement of any enterprise’s products or services. All content provided by other speakers is expressly the views of those speakers and their organizations. Meet Brian David Johnson Brian David Johnson is a Professor of Practice at Arizona State University’s School for the Future of Innovation in Society, and a Futurist and Fellow at Frost & Sullivan. He also works with governments, militaries, trad