Bionic Planet: Your Guide To The New Reality

The DOGWOOD ALLIANCE is an environmental NGO based in the Southeastern United States -- a region that produces 12 percent of the world's wood, pulp, and paper. STAPLES is a massive stationary and office-supply chain based up in the northern part of the country, in Massachusetts, and it buys reams and reams of paper from suppliers like Georgia Pacific and International Paper, who in turn buy paper made from trees taken from forests across the very region that Dogwood is trying to protect. The two organizations haven't always gotten along, and they even fought each other for years before today's guests sat down over beers at a pub in Asheville, North Carolina called Jack of the Wood. Mark Buckley is the Vice President in charge of environmental affairs for Staples, and Danna Smith runs the Dogwood Alliance.