Alicast From Alizila
A Lifeline During Covid, China Now Core to German Brands' Growth Strategy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:07
- More information
Informações:
Synopsis
From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.