Lawyers Gone Ethical

Managing Your Online Reputation: From Poor Reviews to Bad Press + Everything in Between with Jordan Schuetzle [LGE 59]

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Synopsis

Did you know that potential clients are judging you based on what others are saying about you online? In this episode, we listen in on ABA TECHSHOW 2019 where Megan presented with Jordan Schuetzle Director, Proposition Strategy & Market Development Lead at Thomson Reuters. Jordan consults with lawyers and speaks at larger events on how to manage your reputation online. Jordan points out that much of the content about us online is content that we did not write or have any input on, so you have to be prepared to counteract those negative impressions. Tune in and learn about reputation management in the digital age. Show Highlights: Being judged by what people read and write about you online Managing relationships with others besides just clients Making a Murderer on Netflix changing a lawyer's reputation overnight Google’s portrayal of your company Generating more positive reviews rather than negative ones Survey statistics Controlling the volume and the responses on the reviews Asking for feedback and rev