Dreams Inspire Reality Podcast

Welcome to episode 27th of Dreams Inspire Reality Podcast! In today's episode, I'm pleased to have Lauren Cain, who is a Mom, Wife and an entrepreneur. She Co-founded the 9-month old Crunchy Boutique (natural parenting shop) with her mom Keema and brother Brandon. It was during her preggy period when Lauren saw the needs of the community and so inspired and motivated to open a natural parenting shop not just for herself but for the community as well. Her dream turned into reality when her mother pushes her to pursue it by giving her the full support.  To Lauren, social media is the best way to drive sales. It is about letting the people know what products you have and knowing exactly who your audience is. Lauren shares with us some challenges that they faced as a small independent store; how she was able to use 'social media' to drive traffic to their shop and how it helps them decide what products to sell. She also gives advice to anyone who wants to open a brick and mortar store, "don't be afraid... get o