Alicast From Alizila
How Brands' 11.11 Strategy Can Turn into Yearlong Success
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:10
- More information
Informações:
Synopsis
Alibaba's 11.11 is over, but the important lessons brands learned during the world's largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how brands can adopt 11.11-style experimentation and marketing innovations for success in other campaigns on the calendar.