Marketing People

If you've ever felt trapped in an unproductive brainstorm meeting, this episode is for you. Loran Nordgren is an associate professor at Northwestern's Kellogg School of Management, and he has a lot to say about the many pitfalls of traditional brainstorming methods. He's even designed a web app to help solve the problem. It's called Candor, and it's completely changed how we brainstorm at Walker Sands. Listen to our conversation to learn tips for generating better ideas more efficiently in 2019. To give Candor a try at your own organization, visit www.usecandor.com. (It's completely free to use.)