Good Leaders With Stephen George

Stephen George talks to Katherine Raskob, Chief Executive Officer of Fundraising Institute Australia, the largest representative body for the $9.9 billion charitable fundraising sector in Australia. Stephen and Katherine explore fundraising, the forces driving change, how to steer the sector and embrace new ideas. Previously Katherine, was Director of Communications & Customer Experience at the network called the Australian Alliance for Data Leadership, incorporating Australia’s largest marketing association, the Association for Data-driven Marketing & Advertising (ADMA), where she was responsible for the strategy and execution of personalised communications, member engagement and customer experience.  She also oversaw brand, internal and external communications including digital, social and PR and technology platforms and solutions for the network. Her experience encompasses both commercial and not-for-profit organisations including SBS, Australia’s national multilingual and multicultural broadcaster