Golden Disaster

In this episode, we speak to Dr. James Pokrywcznski, AKA "Doc Pok," an associate professor of strategic communications at Marquette University who specializes in sports marketing and branding. Doc Pok speaks about the importance of universities and sports franchises to have a strong brand identity, why organizations like Marquette and his alma matter, the University of Illinois, have run into trouble with their own mascot history, and what campus was like back in 1993 when the name change first happened.