More Than Money

In this episode, Dawn Carpenter interviews Allen Hershkowitz, Founding Director of Sport and Sustainability International and former Green Sports Alliance President and Founder, and Catherine Kummer, Senior Director of NASCAR Green Innovation. Together they explore the idea of marrying the popularity and influence of professional sports with the movement of environmental sustainability and how the business of sports can move public opinion and consumer behaviors. In this episode, be inspired by sports business leaders who understand that environmentally intelligent behavior makes for good and profitable business.   Key takeaways: [1:38] Allen Hershkowitz career briefing. [4:34] Connecting Sports with Environmental issues. [5:55] Beginnings of NBA Green and NHL Green. [6:22] Soccer and other sports joined too and started the Green Sports Alliance. [8:45] Educating people about smart environmentally behavior through sports. [8:58] Meeting with the Vatican, Sports at the Service of Humanity. [14:05] Challenges i