Ali Fitness Podcast

Imagine being able to develop sportswear specific to the weather conditions you are likely to face at a race. What if you could create a triathlon suit ideal for the IRONMAN World Championship, a suit specifically designed for the climate in Kona? 2XU is working on just that, developing products based on conditions and testing fabrics at 88° and 95% humidity, for example, for the elite athletes competing in Hawaii. Jamie Hunt was a professional triathlete for 12 years, winning multiple international races and ranking as high as #3 with the ITU. He is also the co-founder and product development lead for high-end exercise garment company 2XU. Founded in 2005, 2XU had become the world’s largest triathlon brand by 2007, and within just eight years, the business was earning $30M in profit. In 2013, Louis Vuitton purchased 2XU, but Jamie continues to oversee product development and own a large stake in the global sportswear brand. Today, Jamie explains how he came to build 2XU, discussing his background as a profes