Franchise Rising - The Show For Women In Franchising

Deb Evans is the founder of Deb Evans Consulting, where she specializes in training franchise industry leaders in marketing, specifically focusing on ways they can use social media to grow their brands. She’s also the co-host of Social Geek Radio, a podcast that covers the latest trends in technology and digital marketing. This week, Deb and Erin discuss the power of social media - what brands should be doing to promote themselves on social, and ways prospective franchisees can use social media to research potential opportunities. What We Cover * Introducing Deb Evans * Reasons why businesses need a social media presence  * Ways franchise candidates can use social media throughout their research and buying processes * How franchisees can use social media to improve their brand appeal * Ways brands can engage with influencers and brand ambassadors   * Questions to ask about social media before buying a franchise * Erin’s three questions Resources We Mention * Deb Evans Consulting * Deb’s Facebook