Peter Lorimer Podcast

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. When the Internet started to become more prevalent, there was an avalanche of information. There still is, every day. How do you make yourself and your brand "sticky"? It starts with Personal Brand Mission Control (your new name for your website). Here's how to do it: Step 1: Build a website that stands out. I tried several platforms and LOVE Squarespace. You get to be in control. Step 2: Create and push out content on social platforms and let the original content live on your website. Create content that is valuable and engaging. Give it all away. Make yourself invaluable. Step 3: Use Facebook Pixel to collect information from your website visitors and then gently market to those visitors. That's how PLG Estates has grown. I work hard, I keep my head out of expectations, and try