Creatives Talk With Erik Umphery

This week I get to speak with Kendrick Reid about his incredible career and how being himself has allowed others to identify the confidence that he possess which made it easy for networks to trust him to launch major rebranding campaigns. We talk about is tireless work ethic and unique ability to build the right team to execute a networks brand strategy. Kendrick has worked with a variety of networks, from Disney to Bravo to Fuse, to Comedy Central and is now leading BET's creative service department as SVP Executive Creative Director Brand Strategy. I know that's a mouth full for a title but, once you hear his story you will understand why he has not only earned it but, created the title for himself.