Ogilvy On
Most Branded Content Sucks
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:28
- More information
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Synopsis
Let's face it. Most branded content sucks, at least so far. But many media companies see it as a crucial part of their future business model. Branded content isn't going anywhere. How do you tell a good story that people want to engage with that also conveying the message a brand requires? Sebastian Tomich, VP of Advertising and Innovation for The New York Times, gives us his view.