Ogilvy On
The Link Between Data and Innovation
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:31:10
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Informações:
Synopsis
Innovation today goes hand in hand with digital transformation which goes hand in hand with data. Lots and lots of data. In this episode, marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
