Ogilvy On

What is your data worth? By itself, probably not much. Add in some analytics and it becomes more valuable. But to get the most from your data, you have to ask the right questions at the right time and apply perspective and maybe a little patience to glean insights that can truly become transformative to your business. In this edition of the Ogilvy Podcast, we talk with Richard El-Hachem, Head of Knowledge and Intelligence in the Middle East/North Africa for Memac Ogilvy. Richard has spent his career in pursuit of insights. Listen along as he shares the fruits of his labor.