Today's Business Leaders With Gabe Arnold

In this second in a two-part series, Gabe continues his conversation with Adam Alson of Double Down.Digital. During it, Adam explains how his journey took him from explaining an idea to his father in his parent’s kitchen table to running his own business. This path included a few detours, and things didn’t always go according to plan, but Adam preserved and found success. If you haven’t done so already, get up to speed and listen to the first episode. Just Go Do It From that fateful discussion with his father regarding his idea to build a local business directory, Adam created a mockup of the site. Using this demo, Adam and his father pitched the online directory to local business owners. During this time, Adam learned how to make a sales pitch and how to approach and work with business owners. In the first year, this father and son team closed 100 deals. Always Creating and Learning When the Internet bubble burst, that spelled the end of Staten Island Now, but Adam continued to create and design. For the ne