Wedding Photography Podcast | How To Become A Successful, Full-time Wedding Photographer | Wedding Photography Tips

EPISODE #48: WHY I DECIDED TO COMPLETELY REBRAND MY BUSINESS A YEAR AGO If your business seems stuck, your next step may be a complete rebrand. The elevator speech of my rebranding process, and the events that led to the eventual tipping point. What if I wanted to introduce video to my company? How rebranding helped me keep up with technology. Changing the name of your business can have some technical drawbacks that need to be considered. Challenges of a rebrand can create more questions than answers, so it is key to know how to navigate the change. Reviews can save your business in critical times of change. Creating a name that encompasses your values can elevate your brand. To smooth out the rebrand, use your old business website as a “Band-Aid" for the transition. Rebrand launch: was it worth all the investment? Are you thinking of rebranding? Here are some critical questions to consider. Conclusion: Coming up on future episodes: Outline of this episode: [0:27] Introduction to episode and recap of last wee