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23. Founder of PiperWai, Jess Edelstein, On Making A Side Hustle Your Reality

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Synopsis

Have you ever wondered about what goes on in the mind of a true entrepreneur - especially one in the wellness world? Jess Edelstein is a prime example of someone who took her side hustle to a multi-million dollar business in a few years - and has still stayed humble and vulnerable along the way. Jess had a “typical millennial” experience after college. Which looked like working at a pet store and trying to make it on Broadway. After being fired for being too independent and too assertive (multiple times) she knew that she would be her own boss one day. Cue making natural deodorant products in her kitchen. Jess started a natural deodorant company, PiperWai, from scratch. Since then, she’s been named on the Forbes 30 Under 30 list, appeared on Shark Tank, and a host of other respected media outlets for her work in creating a natural deodorant that doesn’t stink. Tune in for a dose of inspiration, and a fresh perspective on entrepreneurship, the wellness world, and going for your dreams. Because according to Jes