Ronii Bartles

Customer avatar. Customer profile. Persona. It’s all Greek to me. This is one of the hardest pieces of the marketing puzzle for entrepreneurs. We can’t seem to figure out who our ideal customers are. We are so stuck on how we can help everyone but know we need to narrow it down to one person and that’s just… hard. This is the one thing I see that makes businesses either soar to the top fast, or keep spinning their wheels to make ends meet. The businesses that figure this out are successful because they make products + services specifically for their ideal clients. They talk the same talk of their clients, walk the same walk as their clients and in return their clients spend a shit ton of money.