Cannabis Economy

Cam Battley, CCO of Aurora Cannabis, begins by discussing the importance of social justice in the cannabis industry: "It's part of the founding ethic of our company. It is what animates us. It's what delivers a sense of mission [...] We are business people, but in business, to be able to combine a sense of mission, a belief in the rightness, and the value of what you're achieving." He points out that, by being a part of a new industry, we have the opportunity to make it better than legacy industries -- for example, prioritizing diversity in the workplace. Battley believes that people involved in the cannabis market before legalization have the right to work in the legal sector, and also discusses sustainability regarding indoor growing facilities.