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Do Women Make Better Marketers? with Lorrie Morgan-Ferrero

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Synopsis

Lorrie Morgan-Ferrero is an anomaly in the marketing world. She’s considered an industry trailblazer in the world of emotional response copywriting & marketing. And she believes that women naturally make better marketers. Lorrie founded her first company Red Hot Copy (www.RedHotCopy.com) in 1999 an effort to work anywhere, raise her family, and still make a good living. From the moment she discovered the marketing genre, Lorrie was drawn to the edgy, conversational language and the winding persuasive arguments. After studying closely with legends Dan Kennedy, John Carlton, and Gary Halbert, she takes established marketing formulas and adds her own conversational rapport to the mix for proven increases in conversions. Today she’s expanded her repertoire to include other female-centric ventures like the informative blog & podcast site, Red Hot Factor (www.RedHotFactor.com) which is jam-packed with interviews, articles and the latest trends in selling in the 21st Century. Plus she’s globally respected fo