Google Partners

#6 - Selling and positioning in a crowded marketplace

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Synopsis

In this episode, we take a look at the question -- how can I get my agency to stand out from all the other “me too” digital marketers? In a crowded marketplace how you communicate the value of your products and services is ever more important. Alex and Ben will give you insight into how to be different from your competition. Ben Tyson, Global Live Training Lead, Google With an extensive background in sales (including AD of Sales and Account Management for a major production company), Ben is currently the Global Live Training Lead for Google. In his role, he has designed, built and delivered sales trainings to over 30,000 sales reps, 2,000 account managers and 1,000 sales managers across dozens of partners. He is also an avid industry speaker on the subject of sales, marketing and sales enablement. Host: Alex Langshur