Onward Creatives

United Airlines has built their marketing on "Fly the Friendly Skies" yet in reality they're the most hated airlines in the US.  From bloodied doctor David Dao to mom Shirley Yamauchi they continually break their brand promise through a total lack of customer service. Great businesses are built when we align our culture, operations, customer experiences and marketing with our brand promise.  United Airlines promises one thing and yet consistently delivers another.   Southwest Airlines is an amazing example of brand alignment and we love them for doing so.  People love working there, they don't charge for luggage or change fees, they surprise and delight their customers and they market with LUV at the center of it all.  They know who they are and they've built everything around this identity. Whether we're a freelance artist or leading a company the lessons are the same.  We have to know who we are and what we promise....and then we work tirelessly to make sure that everything we do is in alignment with this