Onward Creatives

OC075: The MP3 Player Heard Around the World : How the iPod changed Apple

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Synopsis

How did Apple go from being a niche computer company with 2% marketshare to the global powerhouse that it is today?  One word....iPod!  The iPod changed the trajectory of Apple in every way possible.  The drastic change happened for four reasons: 1.They built a better product 2. They opened up a new market 3.Marketed the solution, not the product 4.Created an entry point into the Halo ecosystem   Thanks to this week's sponsor Sudio Sweden. For 15% off your earbuds or headphone order use the code Onward15   Join our Private Facebook Group!   Welcome to the Onward Creatives podcast. I'm Jack Fussell, business consultant, and brand strategist. This podcast is for the creative dreamers and doers. Each week I bring insights, resources, and support to help you take your business to the next level. The journey onward starts here.   For more inspiration and resources for your life visit us at: Onward Creatives Facebook You can Follow Jack at: Instagram Twitter Facebook