Onward Creatives

"How do I build my Instagram following?"  I hear this question (and ask it) every day.  Over 1 Billion of us are on Instagram and we all recognize that it's at the heart of content and marketing.....but we also recognize that it's a beast to build on. So how do we stand out from the other billion users?  The best strategy is to avoid the gimmicks and short cuts and take a human centric approach. 1.  Focus on your audience: Why are they on Instagram? Do they want to be entertained or educated? What is the problem they have? How do you solve it? Once you know these answers then you tell a story each and every day. Even on short form channels such as IG stories matter….and ultimately the story is about the audience. 2. Define your identity: We all desire consistency and consistency breeds trust. What is the look and feel of your feed? People will browse your feed and quickly determine whether they should take a deeper look. So the goal is a look that is consistent but also invites curiosity. 3. Tell a story: Thi