Brand Yourself

Sarah Larson & Mason Levey are the co-founders of the New York-based fitness hot spot, Y7 Studio which has 13 locations around the country. After many years of struggling to find a yoga class that she loved, these two put their heads together and decided to invent a fitness experience that broke down the traditional barriers of yoga. Their classes combine 60-minutes of intensity with heat and strength, complemented by deep breathing to calm the mind--all while set to the latest beats (think A Tribe Called Quest, Cardi B, Frank Ocean). The other element making it accessible and inclusive? All classes take place in a dark room with zero mirrors to eliminate the distraction of physical comparison. Because of their devotion to a great customer experience, these two have built a multi-million dollar company that has been called one of the fastest-growing fitness boutiques in the country and ranked in the top 100 of Inc’s annual 5000 list. They’ve also gotten press from Forbes, Vogue, Bazaar, Shape, InStyle, Re