An Interview With Melissa Llarena

Matt Nuccio is the President of Design Edge, Inc., a toy and game development company, and a licensing agency whose clients include Mattel, Hasbro, Spin Master, and Fisher-Price to name only a few.  This week he joins me to discuss the evolution of his career within the toy industry.  Our conversation includes a discussion about how to be authentic within your chosen industry and harness the value you bring to the table. For Matt, he is both a business owner and an idea guy.  He brings amazing toy ideas to life and commercializes them on behalf of huge organizations. So, as you listen, think about how you might want to get credit for your knowledge. We also talked about this notion of competing with the big guys versus staying true to yourself and embracing your identity. And finally, Matt talked about how every idea should be a solution to a problem that someone is looking to be fixed.   For 4 years, Matt co-chaired the Toy Association (TA), on their associate panel, representing all designers and inventors